Are you wasting money on ineffective marketing?

Do you wish you had an expert to guide you through an otherwise overwhelming process?

Imagine having an e-commerce website that your ideal clients love returning to.

Hi there !

I am Anca Gooje, an e-commerce web developer working with established merchants, authors and coaches  to help them scale their business by creating effective e-commerce websites that look and work great.

My signature process combines front end web development skills, digital marketing and soft skills that allow me to capture the essence of your brand and transform it into a delightful user experience.

Stand out in your saturated industry with a stunning website.

My ideal clients are:

  • established entrepreneurs : mechants / makers, coaches or authors who need a new (or redesigned) e-commerce website that coverts
  • ready to take action and accept guidance;
  • eager to delegate the parts of their business that they are not an expert in;
  • have an abundance mindset.

What is special about Anca Gooje Web Development?

  • Originally from Romania, I bring the skills of a diverse background.
  • In 2018, I was selected for a scholarship from Google, in the Grow with Google challenge. As an alumni of the Front End Web Development Nanodegree from Udacity, I use the latest web design technologies and practices. You can read about my journey here.

  • I started my journey in entrepreneurship as a product maker ( creating natural and organic skincare) years ago. I understand the challenges of developing products, creating them and growing a small business .
  • A natural storyteller, I studied creative writing and have an MA in Drama from Goldsmiths College, London. Telling stories and turning them into a transformational experience lights me up!
  • As an introvert that learned coping skills for today’s (loud and) fast changing reality, I sympathize with how challenging it can be to become the face of your brand and appear on video to share your message.
  • What is special about my outlook? I combine technological expertise with soft skills to help you tell the complete story of your brand.
  • I thrive on finding unique solutions for your business strategy, website or marketing challenge .
As a result of her website development and her marketing guidance, my sales in the past two years have grown by more than 50%. In spite of Covid!
Pretty Flours

Best part of my job

Empowering entrepreneurs to feel in control of technology. No more hitting your head against the keyboard, wondering how to make that technical aspect of your website work!

Listening to your stories, the vision behind your work and turning that into an experience manifested through your new website & digital marketing.

Let’s get started!

As a business owner and a mom, I understand the complexities involved in running a business and balancing multiple responsibilities during the pandemic and beyond.

Having an amazing website & digital presence that best represents your vision is hard to achieve- let me take care of it, so you can focus on what you do best: your business!

expect the unexpected


Hey there! I’m Anca Gooje, and my journey into the world of web design and e-commerce began in an unexpected place — as a maker of organic skincare. This chapter of my life was more than just about crafting products; it was about storytelling, connecting with an audience, and navigating the rollercoaster of entrepreneurship.

It was amidst the pots and labels, the essential oils and shea butter, that I understood the power of a well-told story and the intricacies of reaching an audience effectively online. The challenge wasn’t just creating a great product; it was conveying its essence, its story, to those who’d love it most.

This part of my journey taught me valuable lessons about the digital landscape. It wasn’t solely about the product listings or the website layout; it was about weaving a narrative that resonates, creating an experience that educates and engages. My background in storytelling and education became my most powerful tools, not just for teaching but for connecting.

This ignited a passion in me to bridge the gap for e-commerce businesses. I saw beyond the code and design elements to the heart of what makes a website successful — its ability to tell a story, to educate, and to connect on a human level. It was no longer about the transaction but about the transformation.

Connecting the Dots: Armed with grit from growing a project from scratch and empathy forged from understanding the challenges founders face, I dove deeper into web design. I explored how minimalistic, elegant design and strategic optimization could amplify a brand’s story, making technology work not just efficiently, but meaningfully.

Today: Now, I’m committed to helping e-commerce businesses flourish by creating bespoke websites that do more than sell — they tell a story, educate, and connect. Leveraging my unique blend of storytelling, educational insight, and entrepreneurial grit, I craft digital experiences that resonate deeply with audiences and build lasting relationships. My mission is to turn your vision into a vibrant, thriving online presence that not only meets your needs but exceeds your aspirations.